The success behind the b2fair concept is its ability to provide high quality business meetings that can be carefully arranged in advance according to the specific interests and concerns from participating companies and organisations coming from all over the world.

A professional matchmaking service provided by HANNOVER MESSE, “b2fair” has been an integrated part of the broad business services offered in the exhibition space “GLOBAL BUSINESS & MARKETS” of the trade fair, key platform at HANNOVER MESSE gathering all potential economic and business actors supporting SME in developing international business strategies and new global business leads. The huge success encountered by the last year’s edition of “b2fair” has encouraged the organisers to be again present with several matchmaking platforms allowing even better visibility than during the past editions and shortening the walking distance for exhibitors and visitors.