Full Project Title:
Social Media Management and Branding Services for a Women’s Cooperative E-Commerce Platform
Countries | : | Türkiye |
Reference | : | 2023/FETUR/FETUR/124688 |
Start Year | : | 2024 |
End Year | : | 2024 |
Beneficiary | : | HepYerinden Cooperative |
Consortium | : | MG COMMUNICATION STRATEGIES AGENCY; Bi’KOOP WOMEN’S COOPERATIVE |
Budget | : | |
Donor | : | FAO |
Area of Expertise | : | Training and Capacity Building, Communications and Event Management, Brand Communications |
Services | : | Regional and Economic Development, Education and Human Resources Development, Agriculture and Rural Development |
The FAO HepYerinden.coop project aims to empower women-led cooperatives economically, promote sustainable agricultural development, expand market opportunities and establish a unified brand and quality standards. Integrating cooperatives into a digital ecosystem will help them adapt to modern commerce and reach wider audiences. The project highlights their social contribution to community resilience and sustainable development. Through cooperation among multiple institutions, it supports local agriculture and products and establishes a digital marketplace.