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Ankon consulting

İLETİŞİM

Supporting Retail Skills across Türkiye and in the Earthquake Region

  • Anasayfa
  • Supporting Retail Skills across Türkiye and in the Earthquake Region

Supporting Retail Skills across Türkiye and in the Earthquake Region

Country: Türkiye

Reference: Gender and Economic Inclusion Technical Assistance Framework – Access to Skills and Employment: Supporting Retail Skills across Türkiye and in the Earthquake Region

Start Year: 2026

End Year: 2027

Beneficiary: A101

Consortium: ANKON Consulting

Donor: European Bank for Reconstruction and Development (EBRD)

Sector: Human Capital Development, Retail, Technical and Vocational Education and Training (TVET), Gender Equality, Economic Inclusion, Skills Development, Employment, Digital Learning

Services: Baseline and Needs Assessment, Training Programme Design, Digital Content Development, Stakeholder Engagement, Human Resources Strategy, Capacity Building, Monitoring and Evaluation, Communication and Visibility

Project Objective

The project aims to strengthen A101’s human capital development by designing and implementing comprehensive skills development and employment programmes for the retail sector across Türkiye, with a particular focus on the earthquake-affected regions. Supported by the European Bank for Reconstruction and Development (EBRD), the project seeks to enhance workforce capacity, increase women’s participation in formal employment, and establish a sustainable, employer-led training system aligned with national qualification standards.

The assignment will support A101 in strengthening its human resources policies, developing high-quality digital learning programmes through its Learning Management System (LMS), and creating structured pathways that facilitate recruitment, onboarding, skills development, and long-term career progression for new employees.

Project Scope

The project adopts a comprehensive approach to designing, implementing, and evaluating two large-scale retail training programmes.

The first programme targets the recruitment and training of 800 new retail employees across ten earthquake-affected provinces through a five-week blended programme combining retail skills training and on-the-job learning. The second programme aims to train and recruit 750 retail and warehouse employees across 81 provinces and 63 warehouses through a six-week programme covering retail operations, logistics, supply chain management, and workplace-based learning.

Both programmes are designed to promote inclusive employment by ensuring that at least 60% of participants are women, while providing nationally recognised certification upon successful completion and supporting participants’ employment within A101.

Project Activities

The main activities of the assignment include:

  • Conducting a comprehensive baseline assessment of A101’s human resources systems, workforce structure, and training needs.
  • Analysing labour market conditions, skills gaps, and employment opportunities with a particular focus on women, youth, and earthquake-affected regions.
  • Mapping and engaging key stakeholders, including İŞKUR, universities, vocational education institutions, civil society organisations, and local authorities.
  • Developing two comprehensive LMS-compatible training programmes for retail and warehouse employees.
  • Designing digital learning materials covering retail operations, customer service, sales techniques, communication, negotiation, logistics, warehouse management, and supply chain management.
  • Developing structured on-the-job training programmes and participant onboarding materials.
  • Preparing a gender-responsive HR strategy to strengthen recruitment, retention, onboarding, equal opportunity, and inclusive workplace practices.
  • Delivering Training of Trainers (ToT) sessions and capacity-building activities for A101 staff and training partners.
  • Establishing a comprehensive monitoring and evaluation framework to measure learning outcomes, certification rates, employment performance, and gender-disaggregated indicators.
  • Supporting communication and visibility activities, including stakeholder events, success stories, communication materials, and dissemination of project results.

Project Goal

The overall goal of the project is to establish a sustainable, scalable, and gender-responsive workforce development model that strengthens A101’s institutional capacity while addressing labour shortages in Türkiye’s retail sector, particularly in earthquake-affected regions.

Through this initiative, the project aims to:

  • Train and facilitate the recruitment of 1,550 new employees across Türkiye.
  • Increase women’s participation in formal employment and promote their economic empowerment.
  • Strengthen A101’s human resources systems, recruitment processes, and employee retention strategies.
  • Develop sustainable partnerships with İŞKUR, universities, vocational education providers, and other stakeholders.
  • Enhance workforce skills in retail, logistics, and supply chain management through nationally recognised training programmes.
  • Institutionalise digital learning, competency-based training, and inclusive employment practices within A101.
  • Create a scalable model for workforce development that can support long-term business growth while contributing to regional recovery and social inclusion.

Expected Impact

The project will contribute to improving employment opportunities, particularly for women and young people in earthquake-affected regions, while strengthening A101’s capacity to recruit, train, and retain a skilled workforce. By integrating digital learning, structured on-the-job training, gender-responsive human resources practices, and strong stakeholder partnerships, the project will establish a sustainable skills development model that supports inclusive economic growth, workforce resilience, and long-term human capital development across Türkiye.